Valley Insiders | For Valley partners only | Edition No.4 2024
🤔 Who's responsible for change?
As the year winds down and the festive season approaches, the world seems to slow just enough for reflection. It’s a time when we gather with loved ones, indulge in meals that bring joy, and perhaps, unknowingly, magnify some of the challenges facing our food system - from waste to overindulgence. But what if this season could also spark a shift?
Who’s responsible for change?
Governments? Companies? Schools? The truth is, we all have a role to play - citizens, businesses, policymakers, and retailers alike. The good news? Transforming food systems doesn’t require perfection. If billions of us make small, sustainable choices, the collective impact will shift the tide.
My latest opinion piece explores how small choices can drive massive change, particularly when systems align incentives to make sustainable options the easy, affordable, and desirable choice. Imagine:
Governments aligning policies to drive food innovation and future-proof farming practices
Retailers redesigning shelves to showcase plant-based, affordable alternatives
Companies creating innovative, tasty, nutritious, and accessible food solutions
And citizens—like you and I—choosing those options
What small changes are you thinking of making?
Wishing you very happy holidays - and I look forward to
reconnecting in 2025.
Christina Senn-Jakobsen CEO, Swiss Food & Nutrition Valley
🤫 For Valley partners-only Log in here using the password SFNV2023 and check out our partners-only page to find out how you can make the most of your Valley partner benefits!
That's the portion of the population needed to embrace a new behaviour to speed up change. The Valley's CEO, Christina Senn-Jakobsen, explores how making sustainable choices attractive to this critical mass can drive large-scale transformation. Find out why only appetising innovations will have impact.
In the year that Switzerland was ranked leading innovation nation for the 14th time in row, we feel that there is plenty to celebrate. From groundbreaking partnerships and significant investments to state-of-the-art facilities, take a look at some of our ecosystem's 2024 highlights.
The Retail Shelf, in collaboration with SFNV
ALDI SUISSE's Retail Shelf Initiative saw over 100 applications pour in, and now 15 standout products and startups are headed to the Retail Lounge at ALDI’s Swiss HQ in February.
Stay tuned: The Retail Shelf will go live in 2025!
Our latest Impact Digest
Building on a fascinating discussion as part of Food Day @ETH in November, we recently brought together four expert speakers to discuss the complexities of food processing and its impacts on health and the environment. Find out why healthier formulation matters here.
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